JUST REMEMBER
Two big compaies have been known to make their marketing campaign on short phrases: Think Different for Apple, and Just do it for Nike
We ape them and hinge our campaign on two wordsl JUST REMEMBER
JUST REMEMBER. embodies the memorialization business (hence memorial park, memorial services)
The two words rallies what we should always remember to be our main emphasis. Despite many tasks and many jobs, that what the whole thing is all about - remembering.
It is remembering about the life of the person. His 4 Ls - LOVE, LABOR, LAUGHTER AND LEGACY
We remember not his death but his LIFE.
So its not about selling and buying plots Its about making sure that the person is remembered through a combination of any or all of the following:
1. Obits
2. Viewing
3. Ceremonies during interment - eulogy, epitah, prayers, music, memory board, flowrs, mass
4. 9 days celebration
5. 40 days
6. Commemoration of birthday and death anniversary
To : All SBUs CMO
Thru: Ms. Madel
Ms Veron
Attention: AH MLM, and MJC
What: to adapt the theme JUST REMEMBER in our marketing campaign:
1. To print T shirts
2. To place on promotional materials
3. To place above posts stickers or ads of Holy Gardens
Objectives:
1. To unify the theme on one single short message
2. To up our declining sales
Background
1. Our business is memorialization. It is honoring the memory of our loved one in a special place in a special way
2. The components of this business are: (in words or must)
PLACE 1. Beautifully designed memorial park, superb building design
2. Superb landscaping
3. COBS - clean and well maintained memorial park
4. Unique decors in the park:
1. Inventions by GT
2. Arches at pathwalk
3. Light decors at 1. tunnels 2. trees.
WAY 1. Memorable interments:
1. Funeral packs
2. Obits
3. Tributes
4. Flowers
5. Music
6 Ceremonies during interment
7. 40 days
8 Death anniversary
9 B day remembrance
10. Convoys and escorts
11. Convoy ribbons
2. Inurments
1. Writing of wishes before cremation
2. Chapel viewing
3. Casket rerntal
4. Can we do butterfly release or dove release
5. Catering (extra)
6. Using karuwahe to transfer ashes to plots for interment or funeral hearse
Reality:
1, For 25k interments, we have omitted many of these: like tributes convoys. LET US DO THEM AGAIN
2. Our new CSS who are amiss in their routine jobs are most likely not indoctrinated trained in this
WTDN
1. Further improve and sustain our customer service: answering phones, answering and acting on their complaints and concerns
2. Snack corner coffee, pastries candies
3. Strengthen and improve interments even at 25K
1. Tribute - 3 to 5 minutes
2. Obits, for all, and others who died under FOFF
3. Vid of interment
(We used to be very good in this; but many made this an excuse not do do implement the above customer service
4. E burol or e libing (do live streaming of the interment for the loved ones abroad or those who can not attend the burol or interment.
5. We were the leaders in this; now we are followers (kinopya at nahigitan)
How to do this? (Attention: MRS and VM
1. Hire additional CSS, train intensively monthly, ,give exams
2. Improve compensation tied to the accomplishment of this standards
For the existing the amount of P__ given are to be done only: (P100? or more)
1. If the exams have been passed;
2. IF is submitted within 7 days
3. Tributes, obits, birthday greetings and anniversaries
4. E paburol and palibing are done
Let us be recognized in this business;
Let us love this business its the only one we have..
Let us surpass other memorial parks even the big ones: Forest Lake, Golden Haven, MMP
Pag usapan natin
Isagawa natin
Tutukan natin
Ipakita nating tayo ay magaling
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